OPENING KEYNOTE: CREATING A WINNING CULTURE

Cynt Marshall, CEO, Dallas Mavericks

Marshall’s story of sticking by her leadership principles of listen, learn, and love—or what she calls the “three Ls”—and the success it led to over the course of her career. As the first Black female CEO of an NBA team, Cynt was hired in 2018 to turn around the Dallas Maverick’s culture. They are now recognized as one of the league’s most well run franchises and have since enjoyed winning records.

1. How listening is the first step towards cultural revolution.

2. The value of learning who your employees are, personally and professionally.

3. The key to lasting success: love your workforce as people first and employees second.